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what-is-seo

What is SEO?

Why SEO is so important?

SEO stands for “Search Engine Optimization”. It is a set of techniques and processes used by SEO company to improve the ranking of your website in the search engines for a particular set of keywords or key phrases.

If your website ranks in the search results, you will naturally gain more visitors and even if you are not selling products on your portal, the accumulated traffic or user database will help you gain more adverts and earning opportunities.

Search Engines we are familiar with...

95% market share in Singapore

No.1 portal site in Singapore

Microsoft’s Search Engine

3.5 million users in Singapore

No.1 Search Engine in China

Our SEO Process & Features

Competitor Analysis

What keywords are your competitors ranking now? How much organic traffic they are gaining from SEO? We will have detailed report on it.

Keyword Research & Selection

The most important step of SEO: Find out what potential customers are searching for your business, uses the set of keywords that not only relate to your business but also resonate with the potential customers and clients. Based on the following to determine keywords:

• Keyword Tools
• Search Volume
• Competition
• Intention

On-page/Technical SEO

“On-page SEO” outlines a set of best practices you can implement directly on your pages to improve their search engine rankings. With proper on-page SEO, you can assure that your code and your content follow Google’s rules, and it helps you cover the most vital factors the search engines use when ranking content.

We’ve assembled a list of important on-page SEO elements that can help you dominate the SERPs. Here are some of the onsite works that will be focusing on:

• Site Structure
• Meta Tags Optimization
• SEO-friendly URL
• Content Optimization
• Site Loading Speed

Off-page SEO

“Off-Page SEO” refers to all of the activities that SEO agency does away from your website to raise the ranking of a page with search engines. This includes link building, social media marketing, and more. Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality.

Our link building strategies: High Quality, Relevance and Search Engine friendly

Conversion Optimization

Our SEO services is not just about ranking and traffic, we concen your leads and sales.

Local SEO

Free Google My Business setup and optimization is included in our SEO plan to make sure that you’re not just dominant in web search results but also Google Maps.

Monthly Rank Report

Auto-generated ranking report tool brings you the most accurate ranking details on Google, Google (Mobile), Yahoo and Bing. Enjoy the imrpovements of your site ranking every month.

Top 10 Guarantee

We guarantee that you will have at least 30% and 60% of total keywords to rank on Google Singapore Top 10 after On-page SEO completed 6 months and 12 months respectively.
Chat with us about your SEO campaign
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The Only SEO Company in Singapore
Founded by Google Search Specialist

  • Over 10 years of SEO marketing experience, Google’s recognized SEO agency in Singapore
  • Unique SEO services by Google’s Search Specialist & Web Rater
  • 400+ websites optimized with over 12,000+ keywords ranked
  • Experience of working in multinational SEO agency
  • Guarantee Google Singapore top 10 search results
  • Affordable SEO price to maximize your ROI, works for Google, Google (Mobile), Yahoo & Bing
  • Web Experts to fix technical/onsite issues on your website
  • Multilingual; 20+ CMS/Customized CMS; 10+ Search Engines covered

Trusted by 400+ Clients in SG, HK, CN & AU

SEO FAQ & Ranking Factors

Title Tag

This is the short description of your website page.

Meta Description

Another area in the back end that Google searches for keywords is the meta description, the snippet of information that describes the content of your page. You have around 150 characters to play with here, so be sure to include your primary and secondary keywords. You should also include a call-to-action (CTA) eg ‘Read more here’, ‘Click here for more’, ‘Find out more here’ to encourage people to click through.

Keyword

The keyword is a set of words that are searched for by surfers on the internet. The goal of the SEO Con-sultant is to determine which keywords are most relevant to your site / business and which are likely to bring you targeted traffic to the website.

Contents

Whatever the amount of connections you connect to your website, if the content does not matter, or if the content source confuses users or if the call-to-action buttons are not in the right place, then the website is not understood by Google and does not show them in SERP. The trick to defining critical texts, font size and type face as per user views is the use of correct grammar, headings, subheadings and dart keys.

Backlinks

When another website links to your site, it is called a ‘backlink’. As well as keywords, backlinks are an extremely important consideration when Google is ranking your website.

SERPS

SERPs stands for “Search Engine Result Pages.” Basically, it is the pages that appear to you when-ever you use a search engine. The goal of SEO is to improve the position of your web page relative to the other pages in the “organic” listing in the SERPs.

Search Volume

Search Volume is an indicator that tells you how many times a particular keyword is searched for. The data is specific to a “search engine”, so you will find that the numbers differ depending on which search engine you are looking at.

Page Load Speed

Search engines do their best to provide the best possible experience to visitors and if your pages take forever to load, it’s easy to conclude that many people are probably irritated.

Schema Markup

Schema markup for your website is very important. You will increase the chances of your web site becoming more popular if you tag everything including information, headings, images, links and many other texts. That data presented electronically does not need to be labelled. Nonetheless, modified systems are best used for good results.

Mobile Friendly

In 2020 the website may not be trafficed to the degree that you use the previous version of website design which only supports desktops and suits mobile screens. Ensure that both the desktop and mobile pages are the same. Both on the laptop and on the mobile screen, the text size and fonts should be correctly available. Items such as “call to action” buttons positioned at a given point should not be put on mobile platforms differently.

Website Architecture

The website’s architecture should be easily understood by Google. If you create a new website or redesign your current website doesn’t matter. The material on each website should be categorized and graded according to the perspective of the audience. Simple string texts should be added to each URL. In URLs divided by hyphens or slashes, all sub-categories should be included to make it clear to the readers.

Voice Search

In the years ahead, voice search will expand rapidly. In lосаl SEOѕ, thеrеfоrе, іt іѕ important to аutоmаtе hоw people аѕk questions whеn they ѕреаk to devices rather thаn hоw thеу tуре іn thеіr search. Essentially, when doing voice searches the clients use more long-haul keywords than normal searches. As a consequence, you must also change the SEO of your material to match someone’s conversational tone. Of context, the typical problem starters (who, when, where, why and how) will be taken into account.