1. Mind your language
When you think about voice, you need to consider how people actually talk. Consider the user when you’re optimising your website content people will search with voice by asking long questions rather than just typing brief keywords into Google, so your content should be optimised for medium and long phrases, as much as keywords.
2. Ensure you're answering the right kinds of questions
You want voice assistants to consider using your site for their answers, so you need to find out how people are asking their questions. Use a tool such as Answer the Public (answerthepublic.com) or scrape Google’s People Also Ask to help you figure out what questions your customers are asking and how they are asking them.
3. Semantic search
Semantic search has become increasingly common in voice. This is when queries are connected, and follow-up queries often do not include the initial keywords. To optimise for this, you need to ensure that all relevant questions and answers on your site are either on the same page or closely linked together to help Google read them as related content.
4. Make your website mobile-friendly again!
Most voice searches start from a mobile device, so it goes without saying that your website is mobile friendly. As Google typically reads the first ‘featured snippet’ or ‘answer box’ in the mobile SERP, it’s key that you rank well to have the chance to be seen as the preferred voice answer. The rise of voice search has made mobile friendliness more imperative than ever!
5. Keep it local
People tend to use voice search to discover where they should go so if you own the best bagel shop in Brixton, it’s worth optimising for words related to Brixton, South London and such on your website. When people ask ‘what are the nearest bagels to me’, you’ll ideally be the destination.