1. Choose a Facebook fan page name so that it would be the best
When it comes to optimizing your brand on Facebook, this is the most basic and important step. One important thing on this step is that your fan page name should contain the target keywords that you want to optimize like “WPeka – Digital Marketing Training”, “DSPCA Dog Training”. In fact, having a name like this will enhance your business viral growth rate inside Facebook; and your customers will be more likely to engage with your page. Powerful Tip: The first words in your Facebook fan page title are given the most weight by Google.
2. Create a custom URL for your fan page
When your fan page has reached 25 Likes, Facebook will allow you to create a unique URL (or username) for the page. Since URLs are very important by search engines, it is essential that your fan page URL should reflect an aspect of your business. If you find out that another fan page has included your business’ name already, make sure to include what your business is about in the URL. You can check out some different username options that Facebook suggests before selecting a great name for your fan page.
3. Use the right keywords based on the location of your fan page
Obviously, keyword optimization is the most fundamental factor of on-page SEO. The most important things that you need to pay attention to your Facebook page optimization are the About section, Mission, and Company Description, since these things involve a lot of your fan page SEO elements.
Here is the way of how a search engine would index your page:
- SEO Title = Your fan page name
- Meta Description = Your fan page name + the About section
- H1 = Your fan page name
To optimize your page for local searches, you need to include your Address, City, State, and Zip. For product-related searches, you need to fill in with your great information about the Company Overview, Mission, and Products fields.
Tip: Just like your website’s metadata, your fan page description should be brief (around 140 characters) so that your whole message will display in the search engine’s snippet.
4. Include your phone number and address
Surprisingly, a lot of businesses out there do not include this type of info on their fan page. However, the majority of your sales usually come from online traffic, so including your phone number and address in your fan page is so important. Remember, indexing your brand for local search results is essential to grow your Facebook fan page.
In addition, your fan page will be ranked higher by Google if it has specific information like your business’s phone number and address. Therefore, pages that include this type of information will effectively increase your brand’s overall SEO.
5. Backlink strategies to your fan page
The more inbound links to your page, the more authoritative your page become under the eye of Google; and your fan page, of course, will be ranked higher. That is why most top bloggers usually link from and to other websites, blogs, etc. when they publish new content.
Likewise, this principle can be totally applied to your Facebook fan page. It is suggested that you should include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.
6. Optimize Facebook fan page status updates
When posting status updates to your Facebook page, you should remember that the first 18 characters of a Facebook post are the most important as the meta description. So, take advantage of the chance when Facebook suggests you to “Write something…” since that text will be considered as the SEO title for that update. In addition, including direct links to your business website in your updates is also a good practice to follow.
Tip: Just like your fan page’s name, Google places a higher importance on the first words of your update, so you need to consider including a target keyword for those first words.
7. SEO for Facebook Notes
Facebook Notes is very powerful. When you appropriately optimize your Facebook Notes, you have a higher chance to increase your overall SEO. The SEO elements calculated from Facebook Notes are:
- SEO Title = the title of your note
- Meta data = Your fan page name wrote a note titled, your note’s title
With Facebook Notes, you can create multiple “pages” following the main fan page. Notes are also a great way to expand your special offers or events that your business is hosting