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SEM/PPC Agency Singapore

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What is PPC?

PPC stands for Pay Per Click. It is an internet marketing model where the advertisers use the publishers’ website to market their products or services through ads. The publisher gets paid by the particular advertisers when a user clicks on their ads. It is a pull-type internet marketing of buying user visits to a site.

What is SEM?

One of the most popular forms of PPC marketing is Search Engine Marketing (SEM). It allows advertisers to bid for plαcement of ads in the search engine’s sponsored link, when a user searches for α keyword that is relevant to a product or a service. Whenever a user clicks on an ad, the link directs the user to the product’s website. Αt the same time, the product or service provider needs to pay some amount to the search engine, such αs Google.

SEM/PPC Platforms we are familiar with...

Google Ads

Yahoo Advertising

Microsoft Advertising

Facebook Ads

Baidu Advertising

Our SEM/PPC Services

Search Advertising

PPC helps in branding and creating leads αs well, both in parallel. PPC provides quick results in contrast to SEO results that are equally important but may take months or even years to materialize.

  • Quick Actions
  • Negligible Initial Investment
  • Business Gets Noticed Globally
  • Instant Results

Mobile/App Advertising

Everyone loves using mobile applications. They love how they are easy to load onto their mobile devices and how they can be simple to buy and use. In fact, businesses are willing to get their own apps created to make it easier for people to buy things or to learn more about what they have to offer. It is no wonder why so many groups that produce apps are so profitable these days.

You can use a Universal App campaign if you have an app that you want to promote. You can use this with either Android or iOS apps. This is great for when you have a program that you people to download or to make in-store purchases. This could prove to be valuable if you plan your bids properly. Your bids could be worth much less than the cost for someone to spend to get an app installed.

Video/YouTube Advertising

Have you ever seen advertisements on YouTube? You probably have seen something showcasing a product or service. A video ad might be more memorable because it provides people with an interesting layout that offers more information.

A video campaign will work with not only YouTube but also other sites within the Display Network that can handle video ads. People might recall more information from a video campaign than the text on an advertisement.

More importantly, a video campaign lets you get more information out to people. You could use a video campaign to highlight demonstrations of products or services you have for sale. You can also answer questions that people might send by email or on social media.

Display Advertising

The Display Network that Google offers is convenient and worthwhile, but to make it work for you, it is imperative that you develop your own display campaign.

A display campaign lets you run many ads online in various forms. When you use a display campaign, you will offer pictures and other images that will link to your site. You can use images that display products you want to sell or things that illustrate services you have to offer. Whatever you use in your display campaign, plan something that has a special and dynamic look to it.

Shopping Advertising

The best part of making a shopping campaign is that you will get more qualified leads from your searches. When you get in touch with people, they will notice that you have some quality products and they can see the visual features of whatever you are selling.

Your ads will appear on a typical search and also on Search Partner sites. The ads will still be at the top of a search. You can also get your ads to appear on a Google Shopping search (assuming it is in the right country). Google Shopping is a system where people can search for items and then get detailed results on products.


Without delving into the finer details of remarketing, as it is a few articles worth of content alone, it is worth mentioning remarketing among the other display targeting techniques that are available in Google Ads.

Remarketing allows you to deposit a cookie on the computers of the visitors to pages on your website.  Google will then display ads specifically to those people whenever they visit sites on the Google Display Network.

Conversion Optimization

It is very important to measure the success of your PPC ad. To improve αn existing PPC ad further, it is vital to analyze its ROI, conversion rate, and the problems incurred.

Even if an existing ad is doing well in terms of conversion rαte αnd generαting ROI, there is always a room for improvement. To improve an ad in the right direction αnd elevate its ROI, it is necessary to measure the success of the launched ad.

Campaign Report

With the help of Google Analytics we will provide you the detailed campaign report to improve the ROI from time to time.
Chat with Us about your SEM/PPC campaign

SEM/PPC Agency in Singapore
Founded by Ex-Googler

  • Over 10 years of SEM/PPC  marketing experience
  • SEM/PPC campaigns setup and managed by Ex-Googlers
  • Over millions of ad budget and 1,000+ campaigns management
  • Data driven strategy to enhance your ROI
  • Google Ads Certified Professional,  Google Ads Google Partner
  • Bing Ads Accredited Professional, Microsoft Advertising Partner

Trusted by 300+ Clients in SG, HK & CN