What is PPC?
PPC stands for Pay Per Click. It is an internet marketing model where the advertisers use the publishers’ website to market their products or services through ads. The publisher gets paid by the particular advertisers when a user clicks on their ads. It is a pull-type internet marketing of buying user visits to a site.
What is SEM?
One of the most popular forms of PPC marketing is Search Engine Marketing (SEM). It allows advertisers to bid for plαcement of ads in the search engine’s sponsored link, when a user searches for α keyword that is relevant to a product or a service. Whenever a user clicks on an ad, the link directs the user to the product’s website. Αt the same time, the product or service provider needs to pay some amount to the search engine, such αs Google.
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You can use a Universal App campaign if you have an app that you want to promote. You can use this with either Android or iOS apps. This is great for when you have a program that you people to download or to make in-store purchases. This could prove to be valuable if you plan your bids properly. Your bids could be worth much less than the cost for someone to spend to get an app installed.
A video campaign will work with not only YouTube but also other sites within the Display Network that can handle video ads. People might recall more information from a video campaign than the text on an advertisement.
More importantly, a video campaign lets you get more information out to people. You could use a video campaign to highlight demonstrations of products or services you have for sale. You can also answer questions that people might send by email or on social media.
A display campaign lets you run many ads online in various forms. When you use a display campaign, you will offer pictures and other images that will link to your site. You can use images that display products you want to sell or things that illustrate services you have to offer. Whatever you use in your display campaign, plan something that has a special and dynamic look to it.
Your ads will appear on a typical search and also on Search Partner sites. The ads will still be at the top of a search. You can also get your ads to appear on a Google Shopping search (assuming it is in the right country). Google Shopping is a system where people can search for items and then get detailed results on products.
Remarketing allows you to deposit a cookie on the computers of the visitors to pages on your website. Google will then display ads specifically to those people whenever they visit sites on the Google Display Network.
Even if an existing ad is doing well in terms of conversion rαte αnd generαting ROI, there is always a room for improvement. To improve an ad in the right direction αnd elevate its ROI, it is necessary to measure the success of the launched ad.