Google Ads is an online advertising platform that will send out ads – ones that are hyper-targeted – to potential customers who are looking for the services and the products that you offer.
This tool is going to allow you a way to reach out to potential and future customers at the time it matters most, such as right when they are actively looking for you and your products. There are many ways that you can advertise when you work with Google Ads, but many businesses like to use the pay-per-click or PPC advertising. You can also pay per impression to your company as well.
When used on a mobile device, the ads are going to appear right at the beginning of the search result list. When you look at it on a laptop or other computer screens, these ads are going to be displayed on the top as well as on the right side of the result page of the search engine Ads will work to create ads that look similar to organic search engine results, but they will have a little box that is yellow and says “Ad” above or to the right of their page to differentiate them from the other searches on the page.
How Does Google Ads Work?
There is a lot that comes with the Google Ads system, but to keep it simple, we are going to make the setup process fit into three simple steps. These include: Set the budget that you are comfortable with each day and the per click cap for the whole campaign. Write out a brief ad that will let your customers know about what you are trying to offer. Choose the right keywords that will ensure that Google is able to target the audience that you want for that specific ad. Of course, there is more to it than that, but this helps to break it down.