Search Engine Optimization, that is SEO, is the term that refers to the things that you can do to improve the visibility of your website in the search engines.
The search engine optimization techniques focus on increasing the organic or natural traffic that you receive based on your ranking within the search engines.
The goal of SEO is to ensure that the robots and crawlers of search engines like your site. Search engines will take note of your site and its content, categorizing it in a way that will allow it to appear in the Search Engine Results (SERPs) when certain keywords are typed.
Search engine optimization is achieved through a wide variety of methods. Many webmasters or SEO professionals will focus on proper keyword research, clarity in setting up your site headers, tags, file names and descriptions, external backlinking, cross-linking, and quality content creation.
Although each search engine uses its own algorithm to determine the position of each page that is indexed, it is possible to increase its position by making your site informative and visible through both on-page and off-page techniques.
Sites that are designed with ease of use and quality information in mind tend to have better results than those built awkwardly and without a solid plan.
This is an “organic” listing that can be manipulated through SEO, this is the best position in organic results.
As I conducted a “local search”, Google is showing me a Google map relevant to my search. The red drops represent companies that have achieved their position in local Google listings.