What is SEO (Search Engine Optimization)?

SearchEngineLand SEO Definition:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

MOZ Definition:

It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Redevolution Definition:

It is the name given to activity that attempts to improve search engine rankings.

Webopedia Definition:

It is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.

SearchEngineWatch Definition:

It is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

Seeing the definitions by industry leaders, you will agree that they all have similarities which are ‘ranking’, ‘organic traffic’ and ‘exposure’.

To bring it all together;

SEO is an acronym for “Search Engine Optimization.” And it’s a strategy used to get exposure, rank and drive organic traffic to your website via search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most pertinent to users.